Rebranding & Repositioning:

The first step in any plan requires an understanding of the market, the guest, and the competition.  We undertake extensive market research and draw on industry experience for the formulation and implementation of strategic market positioning.  Knowing when to reposition and when to reinvest in the current brand is a key to our success.

Renovation & Development:

Our team works closely with brand leaders to design, plan and implement renovations that will wow guests and increase revenue – all with that budget in mind!  We use our industry connections to make smart spending decisions for the PIP, and get the best value for money while constantly pursuing innovative design and latest technology to improve the guest experience.